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Full Map

Growing sales

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Buyer behaviour

Resources x 10

Buyer behaviour

Resources x 1

Selling to a business

Resources x 0

Customer relationships

Resources x 0

CRM Systems

Resources x 2

Purchasing decision makers

Resources x 5

Selling to consumers

Resources xResources x 1

Decision involvement

Resources x 0

Consumer engagement

Resources x 0

Creating loyalty

Resources x 2

Branding

Resources x 2

My USP

Resources x 2

My Promise

Resources x 0

My image

Marketing planning

Resources x 13

Marketing planning

Resources x 3

What are customers buying?

Resources x 5

The Magic P's

Resources x 2

Benefits / Solutions

Resources x 3

Dreams and Aspirations

Resources x 2

Marketing communications

Resources x 2

Creating 'AIDA'

Resources x 1

My Message

Resources x 0

My media channels

Resources x 6

Identifying my market

Resources x 3

Market Segmentation

Resources x 3

Target Markets

Resources x 1

Market Position

Competitive selling

Resources x 8

Competitive selling

Resources x 4

Preparing my sales team

Resources x 1

Communication

Resources x 2

Tools / Techniques

Resources x 1

Negotiation

Resources x 3

Distribution plan

Resources x 0

Where?

Resources x 0

Why?

Resources x 0

How?

Resources x 3

My sales plan

Resources x 0

Monitoring / Evaluation

Resources x 0

Planning tools

Resources x 0

Quality management

TEST