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Full Map

New product development

START

Why am I doing this?

Resources x 2

Why am I doing this?

Resources x 2

Studying the market

Resources x 1

Experience feedback

Resources x 0

Evolving market

What are customers buying?

Resources x 0

What are customers buying?

Resources x 2

Products

Resources x 0

Revitalising a product

Resources x 1

Creating a product

Resources x 0

Changing my target

Resources x 0

Services

Resources x 1

Towards more service

Resources x 1

Customers buy benefits

Resources x 2

Creating a business model

Resources x 0

Competitive advantage & trust

Managing new products

Resources x 1

Managing new products

TEST